Over decades, Gimborn has built long-lasting consumer loyalty and healthy trade relations, especially within the specialized pet trade.
The core brands GimCat, GimDog and Biokat’s are associated with premium quality and (super) premium brand perceptions. All three brands do have strong market positions in specialized pet trade and a substantially growing, profitable business in e-retailing. This is documented by the fact that for example GimCat represents 6 out of top 10 cat snacks in the German specialized pet trade and Biokat’s clumping cat litter has leading market positions in the branded business in Gimborn’s core markets Germany, Italy and the Netherlands. Finally, GimDog Little Darling represents the 1st comprehensive snack concept for small dogs <10kg, offering first-mover advantages in the substantial dog snack segment.
PIONEERING INNOVATIONS AND DISTRIBUTIONS
Gimborn has developed a unique expertise of distribution, digital marketing and E-Commerce. There were implemented effective systems and processes to support. A significant part of this is our system of customer relationship management, which regulates all activities and areas of distribution, such as our telesales team and integrated B2B business platform.