Category: News

Simply Kind Hearted Launches as the Fun and Healthy Way to Bond with Pets

Simply Kind Hearted products will be launched in the U.S. market in July 2020

"Squeezables" und "Munchables" - Functional snacks for dogs and cats

Emmerich am Rhein, 11.06.2020 Gimborn USA, Inc. is introducing an indulgent and healthy set of treats for cats and dogs under the brand Simply Kind Hearted. Simply Kind Hearted is launching two treat lines in July: Squeezables, which are premium oil-based lickable cat and dog treats, and Munchables, crunchy cat treats. In addition to treats, cat milk replacement is a part of the portfolio, including a larger size to support breeders and shelters. Aimed at putting the fun in functional, Simply Kind Hearted treats are highly palatable ways to bond with and support your pet's health. Simply Kind Hearted offers 18 recipes: from Digestive Care to Skin & Coat and from Multi-Vitamin to Vitality.

Gimborn brands have been trusted by European pet parents for over 160 years and are number one in the lickable treats category in Germany. Simply Kind Hearted was crafted to meet the needs of the North American pet parents and their fur babies. "Pet parents are being more conscious about what they feed their pet every day. I am so excited to launch a brand that cares about the holistic health of my fur baby and is fun and delicious at the same time," said Christine Kirby, Marketing Director.

Simply Kind Hearted Squeezables are a great bonding tool that can be served in three primary ways: directly from the tube, by hand, or on food as a topper. Munchables can be mixed with food or fed directly, and are a great tool to incentivize a cat's instinct to play. All products are non-GMO and the majority of the line has no sugar added. All treats are intended for daily use, preventive health, and are fortified for optimal nutrition – varieties are made with essential vitamins and nutrients such as malt, zinc, taurine, and L-Carnitine.

Consumers can find Simply Kind Hearted on Amazon and at their local pet specialty store starting in July. The brand has been active with pre-launch activities and its Instagram page is live. Consumers who interact with the brand online, review it on Amazon, or tag it on Instagram and/or TikTok could receive one free year of Simply Kind Hearted treats


US consumers will be able to discover Simply Kind Hearted products on Amazon or at your local pet store from July

About H. von Gimborn GmbH

H. von Gimborn GmbH from Emmerich am Rhein has been a successful pet specialist for more than 50 years with cat litter from the Biokat's brand as well as snacks for cats and dogs from the GimCat and GimDog brands. Its products are distributed in more than 40 countries. The key markets are Germany, the Netherlands, Italy, Russia and China. In the German specialist trade, Gimborn is a market leader in major segments.

PRESS CONTACT:

Olaf Groß
DJM | Communication GmbH
Tel. +49 211 90 223 79
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More scope for sustainable economic growth in Emmerich

H.v.Gimborn. New company buildings: The new office building of H. von Gimborn GmbH in Emmerich

H. von Gimborn GmbH opens new building complex creating more jobs

Emmerich am Rhein, 16/05/2019 Long-term growth requires the right investments. This is why H. von Gimborn GmbH invested in the expansion of the Emmerich facility last year. After eight months of construction at Albert-Einstein-Straße in Emmerich am Rhein, new production, storage and office space has been created across an area of ​​3,700 m2. The entire building complex was completed at the end of 2018 and has been fully operational since the beginning of 2019. Due to the strong increase in demand for products in the German, European and Asian markets, the new production facility for cat snacks in particular is already well utilised and is creating further new jobs at the Emmerich business location.

Increasing demand for GimCat snacks in all markets

The paste and tablet snacks of the in-house brand GimCat are big hits in Germany, and they are particular favourites in China, too. These multiple award-winning products in a rapidly growing pet market are very popular due to their premium ‘Made in Germany’ quality. Thanks to its new production facilities, the company was able to meet this increased demand and double its capacity.

The new facilities are therefore more than a necessary extension. For Gimborn, they are a prerequisite for further production technologies, which are currently being developed, and will continue to hold Gimborn on a growth trajectory in the future.

In addition, both the Emmerich business location and the rest of the region will benefit from the expansion of the facility and the positive development of the pet specialist. And Gimborn is on an expansion course, not only in Emmerich am Rhein but also in China and the US. The company founded subsidiaries in these locations last year, representing further milestones in the company’s history.

New jobs and traineeships at the Emmerich site

Thus, almost 50 new jobs have been created at the Emmerich site alone in the last three years, both in the retail and commercial areas. And this positive trend goes on. In addition to many interesting job offers, H. von Gimborn GmbH is offering exciting traineeships as an industrial management assistant and e-commerce retailer again this year.

Michael Baumgärtner, CEO of the Gimborn Group, is very satisfied with the company’s development and is looking confidently into the future: ‘It was appropriate and important to expand the Emmerich site in all areas. Only by increasing our capacity can we sufficiently satisfy the ever-increasing demand for our high‑quality award-winning products, especially in the Chinese market. I am very pleased that we have succeeded in this step and that the Emmerich business location is also benefiting from this positive development. We want to continue to grow in and with the Emmerich region and its people. It often takes the right investment to succeed.’

 

About H. von Gimborn GmbH

H. von Gimborn GmbH from Emmerich am Rhein has been a successful pet specialist for more than 50 years with cat litter from the Biokat's brand as well as snacks for cats and dogs from the GimCat and GimDog brands. Its products are distributed in more than 40 countries. The key markets are Germany, the Netherlands, Italy, Russia and China. In the German specialist trade, Gimborn is a market leader in major segments.

PRESS CONTACT:

Uwe Lippert
Head of Digital Marketing
Tel. +49 2822 964-440
Send E-Mail

H.v.Gimborn. New production facility: The capacity to produce GimCat pastes and GimCat tablet snacks was doubled with the new production facilities.

H. von Gimborn at the CIIE in Shanghai: Ambassador for German industry

Signing of the strategic partnership – Binyi Xu (Chairman 5CTong Group), Michael Baumgärtner (CEO Gimborn Gruppe) // from left to right

H. von Gimborn at the CIIE in Shanghai: Ambassador for German industry

Emmerich am Rhein, 08/11/2018 From 5 to 10 November 2018, the China International Import Expo (CIIE) will be taking place for the first time in Shanghai. With about 150,000 expected trade visitors, the CIIE is set to become one of the most important trade fairs in the world.

The Chinese President as well as countless prominent guests from business and politics have already attended the opening ceremony of the purchasing fair, which offers 270,000 square metres of exclusively imported products from a total of 172 countries. Approximately 3,600 of the largest companies worldwide are taking part in the fair, including 200 that are among the Fortune 500.

Acting as the ambassador for German industry: H. von Gimborn GmbH. As the only European producer of pet food and cat litter, Gimborn, with its three brands GimCat, GimDog and Biokat's, is represented at the stand of 5CTONG, the new importer of Gimborn products for the Chinese market.

A special moment for the Gimborn Group: In the presence of Chinese media representatives, Michael Baumgärtner, in his role as CEO of the Gimborn Group, signs a contract to seal a long-term strategic partnership with 5Ctong.

Mr Baumgärtner had the following to say about the partnership with 5Ctong: "China plays a very important role for the Gimborn Group in international business, as it is one of the world's fastest growing markets for pet food and cat litter. With 5Ctong, we have gained a strong partner, with whom we can capitalise on this growth in the long term.”

In the course of the fair, the company, which is from the Lower Rhine, will participate in various meetings with the German and Chinese governments as well as the German Embassy in China. For the Gimborn Group, the CIIE is already a success, as the fair offers high economic value as well as high political status.


PRESS CONTACT:

Uwe Lippert
Head of Digital Marketing
Tel. +49 2822 964-440
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The Gimborn Group with its products from the GimDog, GimCat and Biokat’s brands at the 5Ctong stand.

H. von Gimborn GmbH is taken over by Hillhouse Capital Group

H. von Gimborn GmbH, successful pet specialist in Emmerich am Rhein, Germany is taken over by the Hillhouse capital group. The previous owner, Penta Investments, sold Gimborn retroactively to January 1st, 2016 to the Chinese investment firm, a long-term equities investor focused on the consumer, technology, healthcare and financial sectors. Hillhouse maintains a significant presence in Asia. The purchase price was not disclosed.

Zhang Lei, CEO of Hillhouse Capital Group: "We are pleased to be partners with Gimborn to bring its high quality, premium functional snacks for dogs and cats to pet owners in Asia.”

Gimborn was the first German company at all, which has been granted in 2015 already an official license from the authorities to introduce pet snacks, such as functional SnackPastes for cats, in China. Gimborn is glad to be able to further expand now its presence in the Asian markets with the new owner. Jan Beckschäfer, CEO of the European Gimborn group: "With our new products for dogs and cats we have shown again and again in the past few years, that innovation and the love for the animals is at the heart of our company and its employees. Gimborn is now ideally positioned for dynamic, profitable and cash efficient growth."

Since 2013 the core business of Gimborn increased every year significantly while driving forward the established business with snacks, treats and cat litter, the successful launch of innovative product concepts, the international expansion as well as realizing significant growth in the end-consumer pet food online business. Since than the EBITDA rose considerably by over 40 percent.

The takeover will have no impact to the German production sites of Gimborn in Emmerich and Kelheim, with future expansions foreseen to meet the increasing demand. The company is posed by a growing number of employees.

H. von Gimborn GmbH in Emmerich am Rhein is for more than 50 years a successful pet specialist with the Biokat‘s brand for cat litter, as well as of the GimCat and GimDog snack brands for cats and dogs. The products are sold in more than 40 countries. The central markets are so far Germany, the Netherlands and Italy. In Germany Gimborn is market leader in key segments.

PRESS CONTACT

Uwe Lippert
Head of Digital Marketing
Tel. +49 2822 964-440
E-Mail: u.lippert[AT]gimborn.de