H. von Gimborn at the CIIE in Shanghai: Ambassador for German industry

Signing of the strategic partnership – Binyi Xu (Chairman 5CTong Group), Michael Baumgärtner (CEO Gimborn Gruppe) // from left to right

H. von Gimborn at the CIIE in Shanghai: Ambassador for German industry

Emmerich am Rhein, 08/11/2018 From 5 to 10 November 2018, the China International Import Expo (CIIE) will be taking place for the first time in Shanghai. With about 150,000 expected trade visitors, the CIIE is set to become one of the most important trade fairs in the world.

The Chinese President as well as countless prominent guests from business and politics have already attended the opening ceremony of the purchasing fair, which offers 270,000 square metres of exclusively imported products from a total of 172 countries. Approximately 3,600 of the largest companies worldwide are taking part in the fair, including 200 that are among the Fortune 500.

Acting as the ambassador for German industry: H. von Gimborn GmbH. As the only European producer of pet food and cat litter, Gimborn, with its three brands GimCat, GimDog and Biokat's, is represented at the stand of 5CTONG, the new importer of Gimborn products for the Chinese market.

A special moment for the Gimborn Group: In the presence of Chinese media representatives, Michael Baumgärtner, in his role as CEO of the Gimborn Group, signs a contract to seal a long-term strategic partnership with 5Ctong.

Mr Baumgärtner had the following to say about the partnership with 5Ctong: "China plays a very important role for the Gimborn Group in international business, as it is one of the world's fastest growing markets for pet food and cat litter. With 5Ctong, we have gained a strong partner, with whom we can capitalise on this growth in the long term.”

In the course of the fair, the company, which is from the Lower Rhine, will participate in various meetings with the German and Chinese governments as well as the German Embassy in China. For the Gimborn Group, the CIIE is already a success, as the fair offers high economic value as well as high political status.


Uwe Lippert
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The Gimborn Group with its products from the GimDog, GimCat and Biokat’s brands at the 5Ctong stand.